Regardless of the industry or sector, every business wants to make a good impression on its customers. After all, products and goods are fungible, but memories and experiences are irreplaceable. A positive customer experience encourages brand loyalty and advocacy and helps companies retain more customers.
However, focusing on customer service isn’t enough. To create a lasting impression, businesses need to offer the full experience, including paying attention to certain aspects such as interior design. A business’s physical space has a tremendous impact on customer experience. It sets the tone for the brand and helps the company create moments of discovery for its customers.
When leveraged correctly, interior design can help businesses differentiate from their competitors and elevate their customers’ connection with their brand. Whether you’re creating a new layout or redesigning your existing store or office, here’s how you can improve customer experience with interior design.
#1. Be Consistent
Your space’s interiors should reflect your brand identity and values. Make sure they match the tone, color palette, and visual styles you use in other marketing channels, whether offline or online.
Be consistent with your branding, from your overarching theme down to the most minor details. According to an SDL study, 60% of millennial customers expect brands to be consistent across all platforms. Remember, a consistent brand message is more credible and persuasive, helping drive better business outcomes.
#2. Pay Attention to Circulation
Ensure your customers can easily walk around and access the products or information they’re looking for. This is especially important for retail store locations. A well-planned layout will improve the rate of purchases. On the other hand, if your customers find it challenging to locate what they need, they’ll most likely leave the store feeling frustrated and confused.
You should also make sure that your customers have enough room to move around freely. Nobody wants to bump into someone every time they walk down an aisle or turn a corner. So avoid long, thin, and narrow corridors and prioritize creating more expansive, usable spaces.
#3. Choose the Right Colors
Color perception is directly related to emotions. Colors can stimulate feelings such as happiness or sadness, hunger or thirst, and many others. Essentially, your color choices play a significant role in the satisfaction of your customers.
There are many ways to use colors to influence your customers’ attitudes toward your products or brand. Here are some of them:
- If you want to convey a fun, creative vibe, choose bright and flashy colors and pair them with curvy lines and busy prints. For instance, retail spaces often use bolder colors like red and orange to motivate their shoppers to take action.
- If you want to express professionalism or sophistication, opt for dark and rich colors and pair them with clean, straight lines. For example, banks and offices often choose understated shades of grey and white to convey that they’re reliable and respectable.
- If you want to encourage your customers to communicate and socialize, go with earthy shades. Many cafes, for instance, choose brown, woody shades to create a warm, cozy, and informal atmosphere that makes customers feel secure.
#4. Create the Right Ambiance with Lighting
Lighting is an important interior design element. Good lighting can transform a space — it can make a room feel warm and comfortable or atmospheric and dramatic. If there are certain aspects that you want to highlight, such as a piece of furniture or artwork, lighting can help draw your customers’ eyes.
Here are some strategies to help you out:
- Create a lighting plan that tackles the essentials. Think about what elements you want to highlight, the purpose of the room, and any architectural boundaries you may have to consider.
- Take a layered approach. Use different light sources to build interest and create ambiance. Ceiling lights, for example, will make a room bigger, while pendant lighting will make the space feel more inviting.
- Use spotlights to focus your customers’ attention on certain parts of the room, such as a feature wall or a statement piece of furniture.
Why Partner With a Local Company?
Your interior design says a lot about your business, so make sure that your company delivers the right message. Make sure that you’re working with a local interior design company that won’t just help you achieve this but also help your business stand out from the crowd.
T2B Interiors can help you build a lasting, more meaningful connection with your customers. Our experienced and skilled experts will listen to your input and create a space that reflects your brand’s story.
If you’re interested in learning more, give us a call. We’d love to help you out.